스파(SPA) 이용실태에 따른 만족도와 스파 발전방향

Abstract

Today, stress and chronic fatigue led people to find spa as resting place for both body and mind. Working on human body to cure diseases, enhance health and skin care benefits, water serves as very effective natural therapy that has several benefits including improvement of health, mental, psychological stability, physiological vitality. This study was conducted from Apr. 1, 2011 thru Apr. 30, 2011 to find out public awareness, satisfaction level and future trend of spa via survey targeting 500 men and women in 20 years and older, who live in Seoul and have experience in receiving skin care and spa care. In addition, another survey was conducted with 200 active therapists currently working in spa to figure out their perspective on future trend of spa. The following findings of these surveys were analyzed using SPSS 18.0 for Windows.

Out of total 500 respondents, women accounted for 73.9% (349), higher than men. 77.8% of respondents was in their 20s-40s with 74.1% was university graduates. In terms of occupation, the majority was professionals and office workers (60%). For income level, many of them earned monthly income under KRW3mil. on average. They received skin care in order to keep skin healthy (43.6%)(p<0.1),, and showed satisfaction in improving problematic skin(29%) and keeping skin healthy(24%)(p<0.1)

26.2% respondents viewed spa as salon, and(24.6%) said they viewed it as resort (p<0.05)., Asked when they use spa, the majority said they went to spa in order to relax (49.2%), 23.1% said they use spa just because they are interested, while 12.5% said they use spa on the recommendation of others (p<0.5). 59.2% said they need spa because it is good for fatigue recovery (59.2%), and because it feels relaxative (19.7%)(p<0.5).

Satisfaction level was higher among women, rather than men and those who are younger, professionals and full time housewives, have higher education level were more satisfied with spa,(p<0.1). They believed that it is appropriate to spend 1.798 hrs. in spa and appropriate spa cost was KRW 108,500(p<0.1)

Satisfaction level with facility, environment and service, hospitableness showed high, while satisfaction level with expertise of therapists, recommended program and time, cost turned out to be low. However the majority said they have intention to experience new spa center and programs and recommend others to use spa.

The majority of respondents selected reasonable costs (27.3%), and diversification of management methods (27.3%) (p<0.1) as what needs to be improved in using spa. Also they wanted to have lounge area to rest after spa treatment (42.1%) and shampoo service after spa treatment (27.1%) (p<0.1). Besides, additional facilities customers wanted to have in spa were place for relaxation (33.1%) and sleeping room (21.6%)

Most of spa therapists were women 86% in their 20s (80.9%), college graduate (56%), majoring in cosmetics (88.6%). The majority was unmarried (88.6%). For employment type, 81.9% was full time employee, having 4 mandatory insurances. In terms of job position, working-level accounted for 68.4%%. Service period in current place of work ranged from 13 to 24 months (33.7%) and total service period in spa business was 13∼24 months (30.6%) Average working hours per day was 10.61 hrs and average working hours per week was 5.21 days 63.2% of therapists responded that they were paid under KRW1.5mil. per month and their priorities were Salary (18.7%) and working condition (18.1%)

Therapists' satisfaction level was below average in working hours, workload, holidays, salary, job title, employee welfare and benefits, while their satisfaction level with business policies and self-contentment was above average.