병원 전용 화장품의 구매와 사용실태에 관한 연구

Abstract

The size of the dermatology clinic-only cosmetics market which emphasizes functionality is growing at a rapid pace as modern people are increasingly interested in anti-aging and functional cosmetics due to the improvement of their income levels and aging of the population.

In the past, the access to those cosmetics was limited because people had to purchase them via clinics and pharmacies. However, as people have been able to buy them recently through the Internet, home shopping, road-shop brands, duty free shop, skin care clinics, SMC (Specialty Multi Channel: Olive Young, Sephora, Chicor), they have easily had access to those cosmetics. Accordingly, the study intends to examine changes and trends in consumers' perception and usage of dermatology clinic-only cosmetics.

In this study, the survey was conducted mainly in the metropolitan area, Chungcheong, Yeongnam and Honam areas to investigate the actual purchase and use of cosmetics exclusively for dermatology clinics. It was conducted on 413 adults in their 20s and 40s, including the general public, patients, clinic staff, undergraduates and graduate students. The collected data were calculated using the Statistical Package for the Social Science (SPSS) WIN 25.0 program to perform X2 test (Chi-square), frequency analysis, and one-way ANOVA (one-way analysis of variance).

The results of the studies verified in this survey are as follows. First, the results of the general skin care and skin problems among the participants showed that the older consumers get, the more likely they have dry skin type, and have worried about their freckles, pigmentation, wrinkles, and elasticity. And the younger participants are, the more oily skin types they have and reported that they have had skin problems related to acne and sebum.

Second, the results of the consumers' perception on the dermatology clinic-only cosmetics indicated that most consumers have been aware of those cosmetics, and many said that they thought the cosmetics are suitable for atopic and acne skin.

Third, the study of participants’ purchasing behavior of cosmetics exclusively for dermatology clinics revealed that the participants purchased the cosmetics because of 'doing self-care after skin treatment,' followed by ‘doctor’s recommendation’ and ‘high confidence in cosmetics sold in clinics.'

Fourth, the results examining the use and satisfaction of dermatology clinic-only cosmetics showed that clinics and the Internet were most likely to be used to acquire information on the cosmetics by consumers, and they were most satisfied with using lotion, regenerative cream, and acne-related products.

As the results of this study show, this conclusion suggests that the dermatology clinic-only cosmetics have many advantages over general cosmetics, and their functional features are more highlighted. It is hoped that this research will be used as basic data for product development that could be differentiated from ordinary cosmetics, potential customer acquisition, and sales growth, and will further help marketing direction and product sales.The size of the dermatology clinic-only cosmetics market which emphasizes functionality is growing at a rapid pace as modern people are increasingly interested in anti-aging and functional cosmetics due to the improvement of their income levels and aging of the population.

In the past, the access to those cosmetics was limited because people had to purchase them via clinics and pharmacies. However, as people have been able to buy them recently through the Internet, home shopping, road-shop brands, duty free shop, skin care clinics, SMC (Specialty Multi Channel: Olive Young, Sephora, Chicor), they have easily had access to those cosmetics. Accordingly, the study intends to examine changes and trends in consumers' perception and usage of dermatology clinic-only cosmetics.

In this study, the survey was conducted mainly in the metropolitan area, Chungcheong, Yeongnam and Honam areas to investigate the actual purchase and use of cosmetics exclusively for dermatology clinics. It was conducted on 413 adults in their 20s and 40s, including the general public, patients, clinic staff, undergraduates and graduate students. The collected data were calculated using the Statistical Package for the Social Science (SPSS) WIN 25.0 program to perform X2 test (Chi-square), frequency analysis, and one-way ANOVA (one-way analysis of variance).

The results of the studies verified in this survey are as follows. First, the results of the general skin care and skin problems among the participants showed that the older consumers get, the more likely they have dry skin type, and have worried about their freckles, pigmentation, wrinkles, and elasticity. And the younger participants are, the more oily skin types they have and reported that they have had skin problems related to acne and sebum.

Second, the results of the consumers' perception on the dermatology clinic-only cosmetics indicated that most consumers have been aware of those cosmetics, and many said that they thought the cosmetics are suitable for atopic and acne skin.

Third, the study of participants’ purchasing behavior of cosmetics exclusively for dermatology clinics revealed that the participants purchased the cosmetics because of 'doing self-care after skin treatment,' followed by ‘doctor’s recommendation’ and ‘high confidence in cosmetics sold in clinics.'

Fourth, the results examining the use and satisfaction of dermatology clinic-only cosmetics showed that clinics and the Internet were most likely to be used to acquire information on the cosmetics by consumers, and they were most satisfied with using lotion, regenerative cream, and acne-related products.

As the results of this study show, this conclusion suggests that the dermatology clinic-only cosmetics have many advantages over general cosmetics, and their functional features are more highlighted. It is hoped that this research will be used as basic data for product development that could be differentiated from ordinary cosmetics, potential customer acquisition, and sales growth, and will further help marketing direction and product sales.