한국 전통복식 조형미를 한지직물에 응용한 에코(ECO)패션디자인연구

Abstract

The advanced and complicated modern society recognizes image creation based on the identity of the global competitive age in the 21st century as the important means to secure national competitiveness. And it has been in great danger for the global environment and human life owing to the overuses of energy and resources. A requirement for a new vision to the globally environmental problem has affected on design so that as environmentally-friendly products and technologies have been developed and the production trend of various formative works and original expression modes have been appeared with the medium of paper which is natural material, paper has been highlighted newly. The expression method of fashion has been diversely used by using the textile of the paper mulberry and it is going on for attempts to relate that to added value. It is necessary to develop our unique environmen-tally-friendly fashion material and to suggest its design, combined with the reliability that can arouse the world sympathy as well as differentiation based on characteristic tradition to be competitive in the world of global fashion. Therefore, this study is going to suggest the extension of thought change which is the new paradigm of a designer and the infinite fashion design of Korean paper textile through the studies on the formative beauty of Korean traditional dress and the eco fashion design, applied the textile of Korean paper that contains the characteristic beauty of Korean tradition. And it also has its meaning in presenting fundamental data for the connection to added value in the fashion industry of Korean paper textile, our own environmentally-friend -ly fashion material in its beginning stage in marketability and economical efficiency. This study is to consider the formative feature and the aesthetic value of Korean traditional dress and eco fashion design and to research preferences and recognition to Korean paper textile. And it also is to produce the eco fashion design through the experimental study that applies the formative beauty of Korean traditional dress to Korean paper textile. And it is going to provide the data that is helpful for developing the added value-oriented marketing in the Korean paper textile industry and the design applied with Korean paper textile. The following is the result of this study. First, to make one of luxury goods with Korean paper textile of the new material that is the locally-characterized business of Wonju and Jeonju, it is required to proceed continuous study about the advanced equipment that can mass-produce Korean paper yarn, conforming to its purpose. And it also should be followed by forming the relative network among the industry, schools, research institutes and the government in both regions as well as trying to expand that nationwide. And it requires the establishment of 'national brand infra' , positive promotion toward the national textile industry and active support mainly by the government. Second, the first image that comes across people's minds from Korean paper was most highly ranked with 'it is our own environmentally -friendly material' from the analysis result of questionnaire for the positive study on Korean paper textile. And the product that comes across people's from it was most highly answered with 'paper of a card, painting paper, window paper, etc. And it was analyzed that the question of the recognition of a fashion product applied with Korean paper textile was mostly responded with the answer 'No'. Therefore, people hit upon the image of 'paper' which is the traditional thought for Korean paper and the recognition to Korean paper textile was shown to be poor. 'TV or radio' were the most usual ways to get information about Korean paper textile and the subjects responded with the answer 'No' for their purchasing experiences of fashion products applied with that. Third, it analyzed the subjects' thoughts and purchasing intentions before and after experiencing a stimulant of Korean paper textile and characteristics per age of the respondents through a questionnaire. And if examining the difference among significant items to their thoughts before and after experiencing the stimulant from the analysis result on their thoughts and purchasing intentions before and after experiencing the stimulant, the respondents' thoughts to Korean paper textile before experiencing the stimulant were shown to be changed to be positive after experiencing the stimulant. From the analysis result, most of those respondents were appeared to decide Korean paper textile as usual Korean paper before experiencing the stimulant and their thoughts were improved positively toward Korean paper after experiencing it, and their purchasing intentions for fashion products of Korean paper textile were enhanced. As the strategy that is based on familiarity and the reliability of quality by adopting the marketing strategy that directly approaches and displays to customers by compromising the reason of customers' preferences and the effect of advertisement like the above research, the design that gives profit to businesses and satisfaction to customers with high-quality design can also be one of the marketing strategies for the globalization of Korean traditional image. And various and substantial exhibitions and conventions should be promoted for people to contact with fashion products naturally, in which tradition and artistry are connected to daily life as they are. Works from full dress to a suit were designed and produced to experimentally suggest the eco fashion design that applied the formative beauty of Korean traditional dress and Korean paper textile based on a theoretical study and research. It was possible for Korean paper textile to be variously selected and expressed suitable to the design in the aspect of function and it was the good fashion material that makes design look better with high quality, which can not be noticed with the feeling of paper occurring from the word of Korean paper textile in appearance. And the more Korean paper was mixed and the less post treatment was practiced, the rougher touch was from the result that used Korean paper textile to a work, but it was good fashion material beyond compare if being properly applied according to the characteristic of design. And the material that was post-treated and mixed together with cotton textile was superior in the aspects of gloss and figure than general textiles and the material that was knitted with cotton was suitable for eco fashion as the materials of functional underwear as well as everyday dress according to mix ratio. It is considered that further development of the material of Korean paper textile be the fashion product of added value that achieves competitive advantage as one of luxury goods if being launched anywhere in the world as well as in Korea in the future.