여자 청소년의 영상매체 이용도, 사회적 가치와 의복 및 신체태도에 관한 연구

Abstract

영문초록: p. 87-[89]|본 연구는 10대 여자 청소년을 대상으로 하여 영상매체 이용도 및 사회적 가치와 의복 및 신체태도와의 관계를 규명하고, 인구통계적 변인에 따른 의복태도, 신체태도의 차이를 조사하며, 영상매체 이용도, 사회적 가치관, 인구통계적 변인이 의복 및 신체태도에 미치는 인과관계를 조사하는데 그 목적이 있다. 연구방법은 조사연구방법으로 질문지법을 실시하였다. 피험자는 서울 및 서울 근교에 거주하는 10대 여자 청소년 373명(중학생: 182, 고등학생: 191)을 대상으로 하였다. 자료분석은 빈도분포, 백분율, 일원변량분석, Pearson의 적률상관관계, Duncan의 다중범위검증, 다중회귀분석을 실시하였다. 첫째, 영상매체 이용도와 의복태도 및 신체태도와의 상관관계를 보면 TV 시청시간이 많을수록 연예인 의복동조, 유행에 대한 관심이 높았고, 인터넷사용시간이 많을수록 성형관심, 체중관심, 머리손질관심, 화장관심이 높았으며, 영화·비디오의 시청시간이 많을수록 머리손질관심이 높았다. 쇼, 오락 프로그램, 음악 프로그램과 연예정보 프로그램을 많이 시청할수록 연예인 의복동조가 매우 높았고 유행과 머리손질에 대한 관??? 높았으나 외모 만족도는 낮아지며 뉴스나 시사토론의 시청 정도가 높을수록 유행 관심이 낮아졌다. 쇼핑몰 정보 검색, 연예계 정보, 패션 정보 검색이 많을수록 연예인 의복동조와 의복심미성이 높아지고, 성형, 체중, 머리손질에 대한 관심이 높아졌으나, 학술적인 자료 검색이 많을수록 유행에 대한 관심은 낮아졌다. 둘째, 사회적 가치관과 의복태도 및 신체태도와의 상관관계를 보면 소외의식과 물질주의 가치관이 높을수록 연예인 의복동조, 체중관심이 높았고 외모만족도는 낮았으나 학교생활에 대한 만족이 클수록 외모만족도는 높아졌다. 셋째, 인구통계적 변인에 따른 의복태도 및 신체태도의 차이를 보면 연령이 낮을수록 연예인 의복동조가 높고, 부모의 학력이 낮을수록 화장관심이 높았다. 용돈이 많을수록 심미성, 성형관심, 머리손질관심, 화장관심이 높았다. 학교성적이 낮을수록 심미성, 체중관심, 화장관심이 높았고, 외모만족도는 낮았다. 넷째, 영상매체 이용도, 사회적 가치관, 인구통계적 변인이 의복 및 신체 태도에 미치는 영향을 보면 연예인 의복동조에는 영상매체 이용도, 물질주의 순으로 영향을 주었고(R^(2)= .214), 심미성에는 물질주의, 영상매체 이용도, 용돈의 순으로 영향을 주었으며(R^(2)= .157), 유행에는 물질주의, 영상매체 이용도 순으로 영향을 주었다(R^(2)= .070). 또한 외모만족도에는 소외의식, 학교생활만족의 순으로 영향을 주었고(R^(2)= .162), 신체관심에는 영상매체 이용도, 물질주의, 용돈, 성적의 순으로 영향을 주었다(R^(2)= .230). 종합적으로 볼 때 영상매체 이용도와 물질주의 가치관이 높을수록 연예인 의복동조, 유행관심, 심미성, 신체관심도가 높았고, 외모에 대한 만족도는 낮았다. 또한 용돈이 높고, 성적, 연령이 낮을수록 연예인 의복동조, 신체관심이 높았고 외모만족도는 낮았다.|The objectives of the present study were to find the relationship of the use of visual media and social values with the clothing attitudes and bodily attitudes of teenaged girls, to investigate differences in clothing attitudes and bodily attitudes according to demographic variables, and to examine the causal relationship of the use of visual media, social values and demographic variables with the clothing attitudes and bodily attitudes. For this purpose, this study conducted a questionnaire survey. The subjects were 373 teenaged girls (182 middle school students and 191 high school students) residing in Seoul and its vicinities. For data analysis, this study performed frequency distribution analysis, percentage analysis, Pearson's moment correlation analysis, Duncan's multiple-range test, one-way ANOVA, and multiple regression analysis. First, with regard to the relationship between the use of visual media and clothing and bodily attitudes, teenaged girls conformed more to entertainers' dresses and were more interested fashions when they watched the TV longer, more interested in cosmetic surgeries, weight, hair styles and makeup when they spent more time in Internet searching, more interested in hair styles when they watched more movies and videos. Teenaged girls who loved to watch shows, entertaining programs, music programs and entertainment information programs conformed more to entertainers' dresses and were highly interested in fashion and hair styles, but they were less satisfied with their outward appearance. On the contrary, those who were interested in news and discussion programs showed less attention to fashion. Those who explored the Internet for information about shopping malls, entertainment and fashion conformed to entertainers' dresses and had a sharp aesthetic sense of dresses and were interested in cosmetic surgeries, weight and hair styles. On the contrary, those who explore the Internet for academic materials were less interested in fashion. Second, with regard to the relationship between social values and clothing and bodily attitudes, teenaged girls who have a strong sense of estrangement and materialistic value conformed to entertainers' dresses and were interested in weight, but were less satisfied with their outward appearance. Those who were satisfied with school life were also satisfied with their outward appearance. Third, with regard to differences in clothing and bodily attitudes according to demographic variables, younger teenaged girls conformed more to entertainers' dresses, and those who have parents with lower academic qualification were more interested in makeup. Those who have lower school records were more interested in beauty, weight and makeup, and less satisfied with their outward appearance. Fourth, with regard to the effects of the use of visual media, social value and demographic variables on clothing and bodily attitudes, teenaged girls' conformity with entertainers' dresses was affected by their use of visual media and by their materialistic value (R^(2)=.214). Their aesthetic sense was affected by their materialistic value, by the use of visual media and by their pocket money (R^(2)=.157). Their fashion was affected by their materialistic and by their use of visual media(R^(2)=.070). Their satisfaction with outward appearance was affected by their sense of estrangement and satisfaction with school life (R^(2)=.162). Their interest in the body was affected by their use of visual media, pocket money, materialistic value and the sense of estrangement (R^(2)=.230). In conclusion, teenaged girls whose use of visual media and materialistic value were on a high level conformed more to entertainers' dresses, were more interested in fashion, had a sharper aesthetic sense, and were more interested in the body, but were less satisfied with their outward appearance. In addition, those who have more pocket money and worse school records and aged younger conformed more to entertainers' dresses, were more interested in the body and were less satisfied with their outward appearance.