소비자학 관점의 문화컨텐츠 산업 분야 연구활성화를 위한 기초 연구 조사

Abstract

Abstract

The concept, key points and previous studies consideration for the study of cultural industries in consumer science perspective

Oh, Jin hwa Dept. of Living Culture& Consumer Science Graduate School of Sungshin University

Cultural service industry of Korea has been maintaining its growth for the past 40 years. The accelerating transition of the culture into a field of the industry is now progressing into a new paradigm called cultural contents. Changes of cultural contents, with help of growing real-time communications due to the development of media, is accelerating a new tide of change in cultural industry. With increasing consumer demand on culture, the study on consumers of culture is becoming vital in understanding and developing cultural industry. Culture and cultural industry causes significant impact on consumers, and consumers’ lives are greatly influenced by them. On the other hand, culture is an important asset that makes an enterprise succeed or fail, as well as a marketing strategy that cannot be copied. In this situation, consumers are now functioning as prominent players of cultural industry, rather than passive receptors of culture they were regarded as in the past. Nonetheless, fundamental researches of consumer science on roles of consumers as consumers of culture is yet very limited. While there has been constant discussions on the concept of consumer culture, and concept of consumer trend has been introduced and debated in sufficient quantity, there are only so few, if not inexistent, studies on cultural contents in terms of consumer science. Only, cultural marketing has been actively studied by fields of marketing and consumer science. In this article, we will thoroughly study the founding concepts and important issues of cultural industry, cultural contants, and cultural marketing. We will also be examining preceding studies on cultural industry, cultural events, cultural marketing, consumer culture, and consumer trends. Through our focused study on cultural industry and major subjects that has previously been neglected, we expectour study to promote future researches on convergence of consumer science and cultural industry, understanding of consumers of culture, and further consumer oriented studies on cultural industry.