소득에 따른 중년층의 외모관리에 관한 연구

Abstract

This study was tried, so that more efficient performance may be made in the action of appearance action of the middle-aged and the industry related to beauty in the future, by examining the health state of the middle-aged and the interest degree for beauty culture, examining the feature of action of appearance management of the middle-aged which is based on income and relevancy and presenting interest degree and preference degree for the beauty industry of the middle-aged through grasping the consumption form which is based on it. So as to examine the interest and actual state related to the appearance management of the middle-aged, questionnaire was executed on the basis of 408 persons to be survey subject centering around female(69.4%0 and male(30.6%) over early stage of 40s - latter half of 70s attendant on income who dwell in Seoul, Incheon, and Kwanwon area. And, as for the data handling of this study, frequency analysis was executed for distinction of sex, age, and monthly average income. And, about question items on the present situation of superannuation countermeasure, health, original form nature of self, and beauty industry and question items on interest and preference for hair, make-up, skin and nail, cross tabulation was executed so as to examine the difference to be based on age and economic ability. And, about the question items of multiple response, multiple response cross tables was executed. As for all the statistical handling, handling was made by using SPSSWIN program(Ver. 12.0). Survey contents of this study is study on the appearance management of the middle-aged which is based on income. Then, expenditure for superannuation countermeasure which is based on age and average income, interest field, satisfaction degree of image, how to manage health, and interest for beauty and degree expending for it were examined, study of theoretical background for thought about beauty industry for the present middle-aged was executed, positive study survey on the middle-aged which is based on income progressed, and this thesis was constituted in accordance with study procedure as follows: In the introduction of chapter 1, meaning and goal of study and survey contents and method of study were presented. In chapter 2, relevant study was studied so as to grasp the theoretical background of variable factors handled in the goal of study. In I, action of appearance management of human beings and change of interest and sense of value of the middle-aged were examined. And, in II, interest and actual state of appearance of the middle-aged were examined as concrete study method. That is, concrete type of appearance management of the middle-aged was grasped through survey of thought and plan for the superannuation countermeasure of the middle-aged, survey of expenditure degree for health management and appearance management, survey of satisfaction degree of the middle-aged for appearance and preferring image, survey of interest and preference degree of the middle-aged for appearance management(hair, make-up, skin, and nail). In III, actual state and prospect of beauty industry for the middle-aged were examined. In the conclusion of chapter 3, summary and uppermost limit for this study were examined, and following thesis was presented.