A Study on the Fashion Design Using Chinese Characters

Abstract

ABSTRACT

The use of Chinese characters in fashion design is gradually increasing. All the texts contain their own unique culture and have the cultural nature and characteristics that are irreplaceable by other written languages. Therefore, the Chinese character elements at the design level are favored by many designers. Designers use Chinese characters in clothing or combine text and images of interest to have a humorous expression. Recently, some fashion designs using Chinese characters are being released. It can be seen that the graphical and designed Chinese character styling features have become a design element in modern fashion. Chinese characters also have special meanings. In the design of Chinese characters, the information can be directly and specifically conveyed. Fashion reflects the trend of the times, and is related to the cultural and artistic trends of each era, sharing the characteristics of the form and changing together. The Chinese character pattern is practical in the field of formation. It emphasizes that the Chinese character pattern in fashion conveys the original important content of the Chinese character, and also pays attention to the beauty of the shape. This study analyzes the modeling characteristics and intrinsic meaning of the Chinese fashion Chinese character pattern case in modern fashion design, with the aim of new design works. Use Chinese characters as the overall theme of the design. The analysis results of this thesis are as follows: This study is of great significance by observing the modeling characteristics and intrinsic meaning of Chinese characters used in modern fashion design and confirming the application value of Chinese characters in modern fashion design. This research conducted literature research and case studies. The Chinese fashion case is based on the 2015 S / S series to 2019 A / W series of clothing with text elements for the last 5 years. Overseas designers use Chinese characters as a graphic symbol for use in clothing, while Chinese designers use Chinese characters, use some concepts, and decorate them according to clothing as a slogan, thus having linguistic meaning and styling characteristics. The research method refers to professional books, degree and academic journal papers, collects network image data, and conducts literature research. The content of this study collects and analyzes the origin and evolution of Chinese characters. In modern fashion, the importance of Chinese characters and the application of Chinese characters in fashion design, five sets of clothing using Chinese characters are developed and proposed. Because the design of Chinese characters emphasizes visual value more, there are many examples of decorative patterns used in art costumes. The use of image design makes the meaning of Chinese characters more clear and enhances the visual effect, while the combination with other languages with styling characteristics shows a new aesthetic effect. Due to these characteristics, Chinese characters are applied as design elements in various fields such as fashion design, architecture, and logo. Below is a description of the new design. Project1, the design of the clothing is mainly based on the shape of the front design of the clothing, and various changes are realized in the structure of the basic shirt. The shoulder print and the splicing of the Chinese characters make the shoulder design richer and less monotonous. The design of the Chinese character pattern should consider the relationship between the whole and the part. The pattern is in the layout of the clothing. Considering the relationship between the part and the whole, the purpose is to perform the theme well. Project2, in the second work, considering the structure and geometric features of Chinese characters, the characteristics of the mixed design including Chinese characters, font design, and other elements are brought out. The slits of the belt portion are given in detail so that the belt can be worn freely. Project3, considering the third set of clothing suits, the collar is designed in dark gray Chinese characters, the overall color of the shirt is a light gray shirt, giving the impression that it will not be too eye-catching, but overall it will be very delicate. The design uses graffiti and graphic design fonts that distort or distort the fonts in the design. Project.4, this set of designs is a detachable dress, and the top is a poster of the Republic of China, which adds to the fun. The two sleeves are also asymmetrical. The left side of the sleeve is a landscape painting. In the form of a combination of a belt and a skirt, it is like wearing a skirt. The right sleeve uses landscape painting. The overall clothing highlights the sense of fashion through light and dark contrast. Project.5, The overall garment design uses a deconstructed design that uses completely different material splicing and is centered on the materials used in everyday clothing. In the process of segmentation, the costume adds Chinese characters and adjusts the character changes. In order to convey the information more directly, the Chinese character graffiti is drawn on the sleeve, giving a sense of street and fun. This thesis begins with the idea that the cultural prototype of Chinese fashion design can be the cultural symbol of world fashion design. A new style is proposed for the garment, and the Chinese character pattern design and structure are adopted in the form to provide a creative pattern for the garment. This Chinese character styling using various styling elements and principles forms a visual image that the designer wants to express, adding to the sense of style in the garment. Freely mix and match different contours and patterns, materials, etc, to create a creative dress that breaks the boundaries between design and material. The colors use modern grey, black, and white. The work focuses on the decorative use of the main uses of Chinese characters. It uses props that reflect the graphic expansion or reduction of the concept of clothing, emphasizing the decorative functions that can be coordinated with a variety of clothing. Modern fashion design broadens the field of fashion expression by using text as a design element. It is hoped that the application of Chinese characters in fashion design in a new way will help to use traditional culture for creative clothing design and development in the future.